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About Otelier

Otelier serves more than 10,000 hotels across the globe by empowering companies with the data and efficiencies they need to get back to delivering exceptional hospitality. By automating back-office tasks, improving budget and forecast accuracy, and gaining real-time insights into property and portfolio performance, Otelier enables hoteliers to run world-class operations. Otelier was launched in 2024 after the consolidation of several best-in-class business intelligence and back-office automation solutions by Cove Hill Partners. The company now employs more than 300 team members, with a primary office in Atlanta and remote offices across North America and Asia Pacific.
Otelier Experts

Rob Lawrence
Chief Executive Officer
Rob has a proven track record of unlocking value in companies at varying stages along the maturity curve. His unique strengths include developing and executing differentiated business strategies; creating high-performing, customer-centric winning cultures; and developing extraordinary teams. Prior to joining Otelier, Rob was COO at Formstack, responsible for leading and driving the company's go-to-market strategy and customer journey, including sales, marketing, customer success, professional services, and customer support. Before that, he served as SVP of Corporate Development & Strategy at LogMeIn (now GoTo), and VP of Strategy and Corporate Development at Skillsoft, Inc. Rob sits on multiple non-profit boards, where he is a champion of education reform. Outside of work and volunteering, Rob can be found standing on a soccer sideline, on a mountain, a beach, or in the kitchen experimenting with new recipes. He is a graduate of Middlebury College and holds an MBA from Harvard Business School.

Jason White
Chief Revenue Officer
Jason has more than two decades experience in scaling SaaS businesses across various verticals. Most recently, he doubled ARR at Vyopta within 18 months by driving go-to-market activities and growing new and expanding business, contributing to a successful exit with HP. Before that, he spent 19 years with Planview, leading a sales strategy that contributed to exponential growth and participating in several mergers before acquisitions by Insight Venture Partners and later Thoma Bravo. At Otelier, Jason is committed to exceeding company growth expectations by closely collaborating across teams, ensuring a customer-centered approach to product innovation, and maximizing enterprise value through renewals and expansion. A graduate of the University of Texas, Jason lives near Austin with his wife and two kids, and is an avid fan of all UT sports.

Jason Freed
Hospitality Data Evangelist
As Otelier's Hospitality Data Evangelist, Jason is on a mission to help arm hoteliers across the industry with the data they need to make more profitable decisions. He shares hotel owner-operator success stories through data analysis and engaging content, uncovering profitability trends and sharing modern best practices.